Industry News – Chopard sponsoring Pebble Beach Concours
The year 2003 marks the 14th year that CHOPARD is the Official Sponsor of the
Pebble Beach Concours d’ Elegance® and the 6th consecutive year that the
internationally renowned luxury goods company, is the exclusive Fine Jewelry
sponsor of the Pebble Beach Tour d’ Elegance.
Among all of the events taking place that same week, the weekend culminated in
the Concours d’ Delegance, the spectacular car exhibit set at The Lodge at
Pebble Beach- showcasing pre-war, post-war and the latest in concept car
designs. With its luxurious setting and its exquisite automobiles, it is not
surprising that each year the Concours d’ Elegance attracts “A”list celebrities
The President of Chopard USA, Mr.Thierry Chaunu, will present the trophy to the
winner of the Most Elegant Open car, on Sunday August 17, at the Concours d’
The Scheufele family, owners of CHOPARD, has strong ties to the racing community
– especially company Vice-President, Mr.Karl Freidrich Scheufele. An avid
vintage car racer and collector, Mr. Scheufele participates every year in the
Mille Miglia race in Italy. Chopard is also the main sponsor of the event.
The enthusiasm CHOPARD has for racing is exhibited in their exclusive “Mille
Miglia” Watch Collection – each year a new chronograph is designed and produced,
and presented to all participants of the Mille Miglia race. This year the 2003
Mille Miglia watch collection appears in a limited edition of 2003 pieces.
Also, this year Chopard is introducing the new racing colors watch collection
that will be shown at their hospitality suite at the Lodge at Pebble Beach on
Sunday, August 17.
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