Industry News – Zenith to Cease Selling Movements to Panerai

The war between the watch luxury groups continues with the latest salvo being fired by LVMH (which owns Zenith Watch) against the Richemont Group (which owns Panerai).

Zenith will cease selling the Elite and El Primero movements to Panerai effective immediately. This means that the Radiomir and the Luminor series will be equipped in the future with ETA, Valjoux or Lemania ebauches.