Scenes from the Hermès “A Moment in Time” Launch Party

Jessica

During Baselworld 2014, Montres Hermès hosted “A Moment in Time” cocktail dinner to officially launch its latest watch models. Hundreds of guests attended the launch event at the Brasilea Arts Centre, a converted ship engine factory located in Basel.

The crowded mezzanine housed the bar and lounging areas with sweeping views of the Rhine River. The middle floor displayed large-scale art installations by Argentine artist Leandro Erlich. Erlich’s installations take familiar, everyday spaces and subverts them to blur the line between reality and illusion. Interacting with his art was the perfect segue to the top floor, which displayed the latest creation by Montres Hermès, the Dressage L’heure Masquée (masked time).

Hermès Brasilea, Montres Hermes Stiftung Brasilea, Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time
Brasilia Arts Centre in a converted ship engine factory

Hermès Brasilea, Montres Hermes Stiftung Brasilea, Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time
A button activates a video window scene that evokes a fleeting moment in time

Hermès Brasilea, Montres Hermes Stiftung Brasilea, Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time
“L’escalier” (The staircase) by Leandro Erlich

Hermès Brasilea, Montres Hermes Stiftung Brasilea, Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time
The large-scale art installation creates an optical illusion

Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time, Hermès Brasilea, Montres Hermes Stiftung Brasilea
The latest watches from Montres Hermès

Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time, Hermès Brasilea, Montres Hermes Stiftung Brasilea
Dressage watches appear suspended in midair

Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time, Hermès Brasilea, Montres Hermes Stiftung Brasilea
The new Dressage L’Heure masquée (masked time)

Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time, Hermès Brasilea, Montres Hermes Stiftung Brasilea
The best watch display in Basel lets you virtually try on a watch

Hermès Dressage L'Heure masquée, Dressage L'Heure masquée, Dressage masked time, Hermès Brasilea, Montres Hermes Stiftung Brasilea
Top floor view overlooking the Rhine River

See also Ladies Watch Forum Scenes from the Montres Hermès “A Moment in Time” launch party in Basel

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