Basel 2014: Rolex with Live Pictures

William Massena

Basel 2014 will be remembered as the year of the Pepsi bezel for Rolex. After nearly ten years, Rolex was finally successful in applying the red color to its signature bezel. During the firing process of cerachrom, the red color was impossible to maintain. An exceptional achievement on two counts: firstly, red is an extremely difficult colour to obtain and, therefore, an unusual colour for ceramic; secondly, having succeeded in creating a red insert, Rolex then found a way to locally modify the chemical composition of each grain, right to the core of the ceramic, and change the colour of half the insert from red to blue, while ensuring a sharp delineation between the two colors. Please note that the blue/red bezel is incompatible with the steel version. After introducing the GMT 116710BLNR aka the Batman last year in steel, Rolex is keeping the blue and red dial exclusively for the White Gold version, mostly because of a much higher cost of production but most likely also for exclusivity. The 116719BLRO will retail in the US for $38,250

Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO
Rolex GMT Pepsi, Rolex Cerachrom Pepsi GMT, Rolex 116719BLRO

The rebirth of the Sea Dweller 4000 has been somewhat of a surprise for many of us. The new Sea dweller has nothing revolutionary and is more an improvement of the last Sea Dweller the ref 16660 than the Deep Sea.

Cerachrom bezel insert; Chromalight display with long-lasting luminescence; paramagnetic blue Parachrom hairspring; Oysterlock safety clasp; and the Rolex Glidelock extension system. The watch is slightly beefier. The new reference is 116600. $10,400

Rolex Sea-Dweller 4000, Sea-Dweller, Rolex 116600
Rolex Sea-Dweller 4000, Sea-Dweller, Rolex 116600
Rolex Sea-Dweller 4000, Sea-Dweller, Rolex 116600
Rolex Sea-Dweller 4000, Sea-Dweller, Rolex 116600
Rolex Sea-Dweller 4000, Sea-Dweller, Rolex 116600
Rolex Sea-Dweller 4000, Sea-Dweller, Rolex 116600

Rolex is presenting three new versions of the Oyster Perpetual Sky-Dweller, its most recent and most innovative model boasting 14 patents, which was launched in 2012. The new versions in 18 ct yellow, white and Everose gold in a 42 mm case expand the existing collection by introducing new exclusive dials combined with new combinations of bracelets and leather straps. YG strap $38,150, WG/strap $39,550, Everose/bracelet $48,850.

Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller
Rolex Oyster Perpetual Sky-Dweller, Everose Sky-Dweller, Yellow Gold Sky-Dweller, White Gold Sky-Dweller

Rolex presents a new jewelled version of the Oyster Perpetual Cosmograph Daytona that combines the nobility of 950 platinum and the radiance of purest-quality diamonds. The dial is entirely paved with diamonds, apart from the ice blue chronograph counters. Rolex reserves this rare and exclusive colour for platinum models. The resplendent bezel is set with 36 baguette-cut diamonds. $155,250

Rolex Oyster Perpetual Cosmograph Daytona, Rolex Platinum Diamond Daytona, Platinum Daytona
Rolex Oyster Perpetual Cosmograph Daytona, Rolex Platinum Diamond Daytona, Platinum Daytona
Rolex Oyster Perpetual Cosmograph Daytona, Rolex Platinum Diamond Daytona, Platinum Daytona
Rolex Oyster Perpetual Cosmograph Daytona, Rolex Platinum Diamond Daytona, Platinum Daytona
Rolex Oyster Perpetual Cosmograph Daytona, Rolex Platinum Diamond Daytona, Platinum Daytona
Rolex Oyster Perpetual Cosmograph Daytona, Rolex Platinum Diamond Daytona, Platinum Daytona

Rolex is introducing new gem-set versions of the Oyster Perpetual Datejust Pearlmaster 34 in 18 ct yellow, white and Everose gold. Pearlmaster 34mm is $65,000 without gem set bracelet and $93,900 with gem set bracelet.

Rolex Oyster Perpetual Datejust Pearlmaster 34, Pearlmaster 34
Rolex Oyster Perpetual Datejust Pearlmaster 34, Pearlmaster 34

Rolex is presenting a new version of the Oyster Perpetual Milgauss with unique and symbolic aesthetics. Its green sapphire crystal marked a first in watchmaking when it was introduced on the Milgauss in 2007. Now this crystal is combined with an electric blue dial, an allusion to the emblematic lightning-bolt-shaped seconds hand and the watch’s technical purpose as a paramagnetic timepiece designed for engineers and scientists in the 1950s, a golden age of scientific research. Seen through the green sapphire crystal, the Z blue dial takes on a powerfully attractive magnetic hue. $8,200.

Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milgauss Z Blue Dial
Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milieuss Blue Dial
Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milgauss Blue Dial
Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milgauss Blue Dial
Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milgauss Blue Dial
Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milgauss Blue Dial
Oyster Perpetual Milgauss, Rolex Milgauss Z Blue Dial, Milgauss Blue Dial

The new Cellini collection celebrates the most fascinating and exalting facets of watchmaking tradition. Here, elegance and nobility are absolute. The cases are available exclusively in 18 ct white or Everose gold cast by Rolex in its own foundry.

Their round shape and classic 39 mm diameter are marks of tradition, while the refined lugs, the polished finish and the double bezel one domed and the second delicately fluted add a touch of distinction. An emblematic Rolex feature, this fluting is also present on the case back, serving to screw it down. The case back is domed as in bygone eras. The flared shape of the screw-down crown highlights the refined aesthetics of the Cellini. The dials also bear witness to know- how and tradition. They are either lacquered or embellished with a black or a silver-plated classic “rayon flammé de la gloire” guilloche motif and adorned with gold applique hour markers. The layout of the dials is determined by the watches’ different functions, dividing the collection into three families. The Cellini Time models are the quintessential expression of a watchmaking classic, the guardian of hours, minutes and seconds. The Cellini Date models add a date function via a hand on a small sub-dial, blending practicality and elegance.
Finally, the Cellini Dual Time models indicate the time in two time zones simultaneously and feature an elegant sun and moon day/night indicator in an aperture on the sub-dial for the second time zone.

All the new Cellini models feature a high-precision self-winding mechanical movement, certified as a chronometer and entirely manufactured by Rolex. No date is $15,200, date is $17,800 and dual timezone is $19,400.

Rolex Cellini no-date, Rolex Cellini White Gold no-date
Rolex Cellini date, Rolex Cellini Everose date
Rolex Cellini date, Rolex Cellini White Gold date
Rolex Cellini dual time, Rolex Cellini White Gold dual time
Rolex Cellini dual time, Rolex Cellini Everose dual time

William Massena

See also Rolex Forum – Basel 2014: All the new Rolex models with Live pictures & US retail prices
All pictures are Paul Boutros

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