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Breguet officially reopened its Beverly Hills boutique and launched its worldwide Tourbillon Exhibition with a blowout party on Rodeo Drive. To mark the occasion, Breguet transformed the chic cobblestone street at 2 Rodeo Drive into a stylish cocktail party with endless bottles of champagne, signature drinks, gourmet food stations and a sonic sculpture performance by the musicians and dancers of String Theory.
After a welcome speech by Breguet’s Rodolphe Schulthess, Vice President & Head of International Sales, and Michael Nelson, U.S. Brand President, guests were whisked into the elegantly redesigned boutique where the center of attention focused on two extremely rare Abraham-Louis Breguet pocket watches from the Breguet Museum and an exhibition of over 30 exclusive tourbillon wristwatches.
The exhibition remains on display in Beverly Hills until 19 October 2013, then travels overseas before returning to Chicago (24-29 October) and New York (7-17 November).
Rodeo Drive at sunrise
The elegant new boutique concept is the first in the U.S.
A specially crafted tourbillon clock crowns the new Breguet Boutique
The party started after sunset
International reporters and journalists covered the event
Performance ensemble String Theory are known for their large-scale installations
(L-R) Breguet’s Michael Nelson flew from New York & Rodolphe Schulthess flew from Switzerland for the occasion
One of the extremely rare pocket watches on display is Tourbillon, No. 2567. During his lifetime, Abraham-Louis Breguet made only 35 examples of the Tourbillon between 1805 and 1823. This hunter case masterpiece was made in 1812.
Regulateur A Tourbillon, No. 2567 (1812)
Breguet Museum collection
The other extremely rare pocket watch on display is Breguet No. 5. Abraham-Louis Breguet made this masterpiece in 1794. It features a 60 hour power reserve indicator, a moon phase and moon age indicator and a sunken subdial for the seconds. The movement is self-winding (perpétuelle) with a quarter repeater.
Perpétuelle, No. 5 (1794)
Breguet Museum collection
Tourbillon Minute Repeater Pièce Unique, Ref. 1907BA/12
18K White Gold Tourbillon Half Hunter Case Wristwatch, Ref. 1801BB
Platinum Double Tourbillon, Ref. 5347PT
18K Yellow Gold Tourbillon with Power Reserve and 24-hour Indications, Ref. 3657BA
18K Yellow Gold Tourbillon with Hand-Engraved Dial, Ref. 5357BA
18K White Gold Tourbillon with Red Enamel Dial, Ref. 3358BB
Reine de Naples and Crazy Flowers timepieces
Reine de Naples Camée Dragon
(L-R) Breguet’s Lilliana Chen (Public Relations Manager) & Michael Nelson (U.S. Brand President)