News and Events September 3, 2003 admin
Industry News – TAG Heuer Racing Partnership
TAG Heuer and McLaren International are delighted to announce a further strengthening of their partnership. The TAG Heuer brand will now appear on all the West McLaren Mercedes drivers’ helmet visors.
This is in addition to TAG Heuer’s role within West McLaren Mercedes as both Official Watch Supplier and Time Keeper, the latter of which sees the test team utilize TAG Heuer’s latest precision timing equipment.
Jean-Christophe Babin, President and CEO of TAG Heuer commented that the partnership with the McLaren team has enabled them to gain access to and to develop new technologies and materials.
The announcement underscores TAG Heuer’s commitment and involvement to McLaren and Formula 1, a sport where the brand has been Official Timekeeper for the World Championship since 1992.”