News and Events June 2, 2003 admin
Pre Basel 2003 – Industry Sector Products
The Baselworld 2003 exhibition will be more than just watches and jewellery. This exhibition also highlights the manufacturers and suppliers of ancillary equipment for the construction and exhibition of watches, such as this watch display system from a Scandinavian company called “In Time Systems”.
The average store exhibits products in glass showcases, the result being the customer has to wait for the sales person before being able to look any closer at the product. One of the consequences of this is that the customer looses his patience and leaves.
Today’s customer has a demand for effectiveness, often wanting to see the product without a sales person “keeping watch”.
These specific display systems are designed so the customer can touch the product of interest without being able to remove the product from the display unit. The customers may on their own study the products, giving the personnel more time for customers.