Alinghi Wins

Extras March 5, 2003 admin



Victory Against the Defender, Team
New Zealand

Considered one of the competition
favourites, Team Alinghi, co-sponsored by the Swiss watch
Manufacture Audemars Piguet, has found its place in the history books by
becoming the first European challenge in 152 years to win the prestigious
silver ewer.

Leading the rankings with a total of 13
victories at the end of the two Round Robins and thus qualifying for the
quarter-finals of the Louis Vuitton Cup, Alinghi beat the Italian
Challenge Prada which had been the Challenger in the previous
edition of the Cup. It then faced the Oracle-BMW syndicate in the
semi-finals and the finals, beating them to become the official Challenger
of the 31st America’s Cup and earning the right to face Team New
, winner of the last two editions.

On Race Day 5, Team Alinghi won
the Cup by 5-0 on March 2nd, 2003. The boat came in 45 seconds ahead of
its opponent with young New Zealander Dean Barker at the helm.
Georges-Henri Meylan, CEO of the Manufactuer Audemars Piguet, pointed out
when commenting on the victory “Alinghi becomes the first European
boat to win the America’s Cup since its creation in 1851. Such an
achievement is the result of tremendous professionalism on the part of the
Team, as well as excellent cooperation with the sponsors. Audemars Piguet
is proud to have been part of this exceptional human and sporting


Shared Values

Created in 1851 and regarded as the
world’s most prestigious sailing trophy, the America’s Cup shares the same
values as Audemars Piguet, namely: tradition, excellence, and
technological innovation. Although held in New Zealand since 1999, this
sailing competition is enjoying increasing media coverage, particularly in
Europe and the United States.

Loyal for many decades to the world of
sailing, from the UBS Switzerland, which won the Whitbread Trophy
in 1985, to the Be hAPpy, the first Swiss boat to take part in the
America’s Cup, Audemars Piguet has chosen once again to take part in this
competition by associating with Alinghi. This partnership
represents an opportunity for the Manufacture to mark its attachment to
this exceptional event, while celebrating the thirtieth anniversary of the
Royal Oak, the first high-end steel sports watch.


A Promising Alliance

Sailing is entirely in harmony with the
Audemars Piguet marketing strategy. The latter is built around two main
focal points: its watch creations and its communication. The Manufacture
launched two Royal Oak watches: the Royal Oak City of Sails
chronograph, featuring an hour counter adorned with the Alinghi
logo and the dual time Royal Oak Offshore Alinghi, the
Commemorative Edition for the America’s Cup 2003. In conjunction with
these watches, the sailboat is featured in an international advertising
campaign, while a hospitality infrastructure in Auckland enables the
brand’s best retailers to become better acquainted with the world of
sailing and with Team Alinghi.


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