Wristwatch Marketing: Image vs. Reality

Using tiny hidden cameras, deployed in thousands of watch shops around the world (right by the candy dish), field scientists from Project I.D.I.O.T. have been taking surreptitous snapshots of every customer who buys a watch.  All the photos are then scanned into a computer, and special software allows the team to blend a composite image of the ultimate consumer of a given brand, using all the photos combined.

They issued this reference chart, comparing the image that the watch companies are selling, with the composite image of the actual customer.

The results can be unsettling, and the manufacturers may not want us to see this, but we need to know. Feel free to print out the chart, and refer to it any time you feel you are about to be the victim of marketing ploys.


 
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